Campaign Planning Worksheet
What are the Shorter Term Achievable Goals
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What are the Longer Term Goals of the Campaign
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INVESTIGATE
Goals:
- Get the facts, understand the nature and extent of the problem.
- How does it effect us/the community? Sort out participants own relation to the proble, and willingness to work on it
- Find out who has the power/to do what?
What need to be investigated, researched? What information is Needed?
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NEGOTIATE
Goals:
- Help both sides understand each other
- Give opponent a clear, fair, documented and publizied opportunity to resolve the conflict;exhaust the establish channels for change.
- Possibly achieve resolution of the conflict.
How will you negotiate? With who?
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EDUCATE
Methods: Door-to-door canvas, leaflets at shopping centers/events, newsletters or brochures, letters to the editor, street theater, press conferences, media events, talk to groups, teach-in’s posters, petitions, letter-writing to officials etc.
Goals:
- Inform the community, bring about public discussion,
- Get support for the campaign
- Put pressure on the opponent to change
How will you educate the public?
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DEMONSTRATE
Methods: Picketing, marches, street theater, rallies, vigils
Goals:
- Inform the community
- Get support for the campaign
- Put pressure on the opponent to change
How will you demonstrate?
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DIRECT ACTION
Methods: Sit-in, blockade, occupation, strike, boycotts
Goals:
- Inform the community
- Get support for the campaign
- Create a “crisis” to force the opponent and the public to address issues and move supporters to be more involved.
- Dramatize the conflict in a way that is advantageous to your side
- Show depth of your commitment and test the determination of opposition
- Spark action and campaign by other groups elsewhere
- Put pressure on the opponents to change
How will you take direct action?
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PROTRACTED STRUGGLE
Methods: continued negotiation, education, demonstration, direct action, and alternative institutions to replace those opposed.
Goals:
- Sustain the campaign until the injustice is eliminated
- Build new institutions that replace inadequate or unjust ones
How can the campaign escalate it’s tactics and broaden it’s support?
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What alternative institutions could be formed to replace the existing one?
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