Tools for Campaign Planning
Web Analysis is a tool to begin mapping your opponent’s world. Who do they care about? Who are they accountable to? What is the nature of the relationship? 1. Each Circle represents one of the players in your opponents world. • Workers • Management • Public • Customers • Competitors • Regulatory Agencies • Governmental Bodies • Legal Entities • Divisions • Media • ETC 2. Each Arrow represents a relationship. What can we bring into this relationship that is new? We need to look for opportunities to INTERUPT or INTERVENE or ADD NEW INFORMATION in that relationship. It might be A “carrot” (positive incentive) or a “stick” (negative incentive). 3. This can also be looked at as...
Campaign Planning Worksheet
What are the Shorter Term Achievable Goals 1) 2) more… What are the Longer Term Goals of the Campaign 1) 2) more… INVESTIGATE Goals: Get the facts, understand the nature and extent of the problem. How does it effect us/the community? Sort out participants own relation to the proble, and willingness to work on it Find out who has the power/to do what? What need to be investigated, researched? What information is Needed? 1) 2) 3) more… NEGOTIATE Goals: Help both sides understand each other Give opponent a clear, fair, documented and publizied opportunity to resolve the conflict;exhaust the establish channels for change. Possibly achieve resolution of the conflict. How will you negotiate? With who? 1) 2) 3)...
Corporate Research
Researching Corporations, Institutions, and Power-Holders Research for Radicals a how-to guide for activists of all kinds… TheyRule.net map out relationships between the U.S. ruling class and top companies (current as of 2004, but much of it is still good) DataCenter Research tools designed to help organizers and activists think strategically about the role of information in developing actions and campaigns and to provide a practical guide for doing effective campaign research CorpWatch: Hands-On Corporate Research Guide this interactive guide will take you step by step through researching corporations on the internet Corporate Research Project a non-profit center that assists community, environmental and labor organizations in researching and analyzing companies and industries. Guide to Researching Your Campus a 20...
Resources in Spanish
GROUPOS DE AFINIDAD Y CONSEIO DE POATAVOCES CONSENSO NO ES UNANIMIDAD DECISIONES TOMADAS CON ESPÍRITU DE COOPERACIÓN HERRAMIENTAS PARA GRUPOS QUE USAN EL PROCESO DE CONSENSO LOGRANDO QUE LA NO VIOLENCIA FUNCIONE HERRAMIENTAS PARA GRUPOS QUE USAN EL PROCESO DE...
Getting People Involved
Developing a Rap The skill to develop and deliver a rap will serve you well in any organizing work that you do – whether it is a one-on-one, a house visit, a tabling effort or a petition drive. It is not hard but requires that you take some time to be clear about the goals of the effort and the subsequent conversations. There are six basic steps: Introduction – who are you and why are you talking? – Establish credibility and trust Asking Questions – engage quickly, what do you want to know? How do you want to draw out what they think and feel about? Ultimately everyone likes to talk and be listened to. Listen – to...